Saturday, July 5, 2014

#160: TOKY/Locust Street Business District

So I found this one to be a bit confusing. Not to find, but because of its location (its upstairs in the building the cake is in front of). The building looked like a tavern, since it had 'Whiskey and Small Batch' on the signs. I didn't know what TOKY was all about. Maybe it was a store? Nope, as it turns out, it played a huge part in the celebration of St. Louis's 250th anniversary. They decorated the famous 'STL250' logo!
TOKY is a brand design company that has designed famous logos and different advertisements that we've all seen - some on a day-by-day basis. Think Panera Bread. Think Contemporary Art Museum St. Louis. Also, some of places that have cakes (Bellefontaine Cemetary and World Chess Hall of Fame) are clients of theirs. It's not just in St. Louis their work is exposed. We're talking all over the country (ex. Woody Guthrie Museum in Tulsa, Oklahoma).
Front entrance

Plaque next to door about Ford Building

Some facts about TOKY:
  • For 17 years, they claim to have been in good standing with their clients.
  • Consists of a 25-person staff.
  • Clients include Ronnoco Coffee, Facebook and National Geographic
  • Currently housed in the Ford Building (built in 1913), which at one time housed the B.F. Goodrich Tire Co., and General Motor Car. Co., the St. Louis Hupmobile dealer.
  • Specializes in graphic design.

Official website

3001 Locust St., ST. LOUIS, MO, 63103
Cake artist: Screwed Arts Collective

The cake was sold on 1/1/2015 for $450 in the biddingforgood auction.

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