Saturday, July 19, 2014

#183: Bevo Mill

What a goofy name. I'm sorry, but in the recent years after I first heard of that area, I just thought, 'Bevo Mill? Really?' It rhymes with Devo, the popular robotic rock group. Turns out there is a reason behind the unusual name.

  • Bevo Mill was started up in 1916 as a banquet hall and restaurant from the folks at Anheuser-Busch. It was also created in response to Prohibition (1916 was the year alcoholic beverages were banned).
  • 'Bevo' comes from 'Pivo' which is Slavic for beer, but non-alcoholic.
  • The area without doubt peaked during the 13 years of Prohibition, as it was marketed by Anheuser-Busch.
  • Bevo, the brand itself peaked in 1919.
  • It was August Busch, Sr.'s idea on the construction of the mill. He wanted it similar to the Dutch way of making it. 
  • The location was also his idea (Morganford and Gravois), as it was between the brewery and his home, which was Grant's Farm.
Check out Bevo Mill's official website for more great historical information about the city's iconic treasure.

Taken right across from the Mill, this Miniature Museum lies at the corner

Front view of the Mill

A view of the Mill from far away

European architecture shines well in the neighborhood!
Left side of the cake

Right side of the cake

Back side of the cake

Here's a photo of Gonz Jove and his son, Alex, at Better Family Life St. Louis (taken 6/4/2015):

Bevo Mill on FB
Wikipedia link
Official website

749 Gravois Road, ST. LOUIS, MO, 63116
Cake artist: Gonz Jove

UPDATE (8/24/2016): The whereabouts of this cake are unknown.

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